Micromax joins the Smart TV league with the Micromax Canvas Smart LED TV

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Indian smartphone manufacturers had made their foray into producing LED televisions a few years back. Now, Micromax has upped its game and released a range of Android powered Smart LED televisions.

Claiming to outsmart the rest of the industry, the Micromax Canvas Smart LED TV comes in 32-inch, 40-inch and 50-inch variants. The TV is powered by Android and has built-in Wifi that enables access to the internet so that viewers can watch online videos and run applications off the Google Playstore.

Micromax claims that the TV is too smart to be called an idiot box. Its Quick Boot technology boots up the TV 80 per cent faster than other Smart TVs currently in the market.

The TV has also works as a media sharing device with the option of sharing videos, music and images via Wifi and LAN.

Miracast support enables casting the mobile screen on TV which consumers can use to play Android games on a big screen.

Micromax’s M! Screen and M! Connect applications, available in the Google PlayStore enhances the smart experience by providing a replica of the TV’s remote on the user’s smartphone. The TV screen can also be mirrored on a smartphone, so that you don’t miss out on a single moment of television.

A virtual mouse in the M! Connect app also lets users adjust the volume, browse channels and open media files without having to get off the couch.

“The world of television is constantly changing, with more choices and more connected devices than ever before. We have witnessed a growing trend among the consumers to look for seamless transition between multiple connected screens in their everyday lives. Hence, we are revolutionizing the home entertainment experience with launch of our first Micromax Canvas Smart LED Television range for the people to discover SHARPER and SMARTER cinematic and connected experience,” Rohan Agarwal, Vice President of consumer electronics in Micromax Informatics said.

Micromax has partnered with Flipkart to sell the Micromax Canvas range of TVs.

The televisions are priced at Rs 19,999 for the 32-inch variant, Rs 29,999 for the 40-inch variant and Rs 42,999 for the 50-inch variant.